What's the Right Coupon for YOU ? ⋆ Agora Perks

What’s the Right Coupon for YOU ?

There are 3 major categories of digital coupons and although you can use all of them regardless of what industry you are in, there are some coupons that 

work best for certain industries.  At the bottom of this article is a quick reference quide that shows you which might be best for you individual business.

1. DISCOUNT Coupons or Traditional Coupons:

These type of coupon are very common and are used to drive in traffic to your business by promoting a lost leader.  Basically is a lure to have a shopper come in and “get to know” your business.  It could potentially bring in customer that may come back but since the “reward” is upfront, it is unlikely.  Nonetheless; it is a great way to get your business known.

The Discount Coupons are best suited for:

  • Point of Sales transactions, like at a retail checkout.
  • When you want to promote a product to drive in traffic.
  • BOGOS (Buy One Get One) offers.
  • Percent discount on a product or service.

These codes usually require the customer to do one of the following to redeem their discount.

  1. Provide a secret code that must be presented to redeem offer
  2. Go to a link to your website, facebook or any other online shopping cart to redeem.
  3. Or provide a “voucher” in the form of a screen shot or if you require a printed coupon.

2. STAMP Loyalty Program. 

This is by far the most popular program today as it does not require you as a business owner to reduce you profit margin or cheapen your service by having to “discount” your pricing upfront.

These coupons are designed to build customer loyalty as they reward the customer that have “PURCHASED” from you, or used your “SERVICES” a specific number of times before qualifying for a reward or giveaway.

Examples might be a restaurant that can offer a FREE dinner AFTER the 5th entree has been purchased.  Or a Massage Therapist giving a free massage after 6 have been purchased.

The Stamp Loyalty Program Coupons are best suited for:

  • Service industries like restaurants, clubs, bars that want to build repeat business.
  • Retail business of all product lines.  Helps in building your brand image with your preferred customer base.
  • BOGOS (Buy One Get One) offers, to increase sales and move inventory.
  • Professionals like massage therapist, health providers and coaches of all types.

These codes usually require the customer to do one of the following to redeem their discount.

  1. The business owner must provide the Stamp Secret Code to the Customer.
  2. The “registered” customer enters the code in his or her phone directly onto the coupon.
  3. The Agora Perks system track the number of points and redemption for you.
  4. Just log into the user dashboard and check points or stamps accumulated.

3. PERK Loyalty Program. 

This loyalty program allows you as the business to reward your customer “points” rather than discount your pricing.  Collecting enough points allows your customers or clients to select from a list of rewards, more points accumulated better the rewards.

As a business you could reward point for anything, here are some examples:

  • Attending a seminar, conference or event.
  • Providing a referral or bringing in a new customer or client.
  • Providing a recommendation or review on Social Media.
  • Buying product or service of a certain value.

Rewards could be anything, here are some examples:

  • Movie Tickets
  • Dinner Certificates
  • Tickets to Sporting Events
  • Certificate of value to use towards your services or products.

The Perk Loyalty Program Coupons are best suited for:

  • Businesses looking to increase brand image with preferred customer base.
  • Professional designations (i.e. Attorney’s, Real Estate Agents, Financial Planners).
  • Professionals like massage therapist, health providers and coaches of all types.

These codes usually require the customer to do one of the following to redeem their discount.

  1. The business owner must provide the Perk Program Secret Code to the Customer.
  2. The “registered” customer enters the code in his or her phone directly onto the coupon.
  3. The Agora Perks system track points accumulated and redeemed.

 

There is much more to mastering coupon and driving traffic.  If you would like to learn more our ULTIMATE GUIDE TO COUPONSThis guide provides more in-dept study of which coupon is best for you and what wording your should use. 

The graphic below show what coupon best suits you industry.

Create your Coupon or Loyalty Program today!  Try our Service for FREE!  If you haven’t yet taken advantage of our 30 day FREE coupon trail.  Now is the time.  LEARN MORE!

Please, feel free to share this with your friends and colleagues and please take a moment to like us on FACEBOOK and follow us on INSTAGRAM.  Let us know what you thought of this article on social media.  Thank you!

Gerardo Reyes

Way Out Mobile is the Parent Company of Agora Perks. We specialize in developing Mobile APPS and setting up effective and meaningful Digital Marketing Plan. wwww.WayOutMobile.biz Contact me, let's talk. Info@WayOutMobile.biz

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